“We even get confused for brother and sister…(enough times to be concerned by it)”
Hello lovely people and welcome to Frozen Fruit Co
Our names are Michael & Victoria and we want to tell you a little story about how we came to open our new fruit swirl store in Santa Monica, CA.
Frozen Fruit Co started its life on different shores, on a different continent, in a different time zone and in a very different climate. We both grew up and met in London, England and have pretty much been inseparable from each other since meeting. We went to post grad school together, worked together and started a business together. We even get confused for brother and sister…(enough times to be concerned about it).
Frozen Fruit Co is all about soft serve fruit. We originally came up with the concept whilst in London. We both suffer from a massive sweet tooth, but at the same time are conscious about what we eat – two things which don’t always go together.
So, we came up with our fruit swirl recipes. Not to be confused with frozen yogurt our soft serve is made by taking fruits and mixing them together to create amazing layered tastes. We add some natural fruit extracts or dates for sweetness and then cool and whip into our all fruit soft serve – made daily at our Santa Monica store.
We wanted to create a product where you could have your cake and eat it – for anyone with a sweet tooth like us that love frozen desserts but who want a better tasting, more natural product which they can feel good about eating and feeding to their families. If we are being completely honest, we also wanted to be able to eat a frozen dessert for breakfast.
In the beginning, it was tough – recipe development began in our apartment and every waking moment we could spare when we weren’t working as lawyers. We wanted to create something special and to prove our fruit swirls we started selling locally to small businesses. It wasn’t long before we got a BBC Good Food Award for our desserts, quit our jobs and featured in Vogue, Tatler, the Daily Mail and Jamie Oliver Magazine.
However, the dream was always to bring our soft serve to Los Angeles and California – a part of the world we have always loved. So, we began the long process of packing our things, applying for a visa and making the trek to opening our first store in Santa Monica.
We had only three months to make the dream happen before we wouldn’t be able to come back into the country. With a bit of determination and a lot of luck we stumbled across our current Santa Monica location on Montana Ave – the perfect street.
The rest, as they say is history.
We make everything from scratch in our Montana Ave location. Rest assured you want find any “nasties” in our plant based treats. Just a simple and natural ingredient list – fruits, plants and natural fruit sugars (usually dates or apple, pears and peach). Whatever you choose be our soft serve is perfect any time of the day.
It’s been a long journey to get here and if you ever happen to come into the store and be served by an English sounding person (not Australian) be sure to say hello as that will be once of us.