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We are OPEN (daily 1pm to 10pm) during COVID-19 for Carry-out and Delivery. Find Us: 729 Montana Ave STE 2 Santa Monica CA 90403. FACE MASKS are required to be worn.

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Thanksgiving

Thanksgiving Hours 2020

Monday 23 November – 1pm to 10pm
Tuesday 24 November (Chocolate PB Tuesday) – 1pm to 10pm
Wednesday 25 November (Strawberry Cheesecake) – 1pm to 10pm
Thursday 26 November (Thanksgiving) – CLOSED
Friday 27 November (Black Friday) – 1pm to 10pm 
Saturday 28 November – 1pm to 10pm
Sunday 29 November – 1pm to 10pm
Banana Pumpkin Spice

Newsletter – Banana Pumpkin Spice Returns 01 October 2020

This week at Frozen Fruit Co…

26 September 2020

Hello lovely people.

Hello lovely people and welcome to this week’s newsletter. This week at Frozen Fruit Co: (1) we move into October; (2) it’s officially back – BANANA PUMPKIN SPICE returns 01 October; (3) we announce our Fall and Winter flavors; and (4) it’s Chocolate Peanut Butter Cup Swirl Saturday.

Welcome to the final few days of September.

But, before all of that here is a fun fact: There is only one letter which is not used in any of the 50 US States. Can you guess which one it is? Yep, that’s right. It is the letter ‘Q’. Even the letter ‘X’ makes two appearances in ‘New Mexico’ and ‘Texas’.

Banana Pumpkin Spice Returns

Pumpkins
You have been waiting one whole year. The moment is now only days away. Get excited, because Banana Pumpkin Spice is officially returning to the store on Thursday 01 October.

Our official Fall Special Flavor, made from Bananas, Coconut Cream, Date and that special touch of Pumpkin Spice. It is Fall in that plant-based scoop of ice cream you have always wanted.
Remember, Banana Pumpkin Spice will be in the store from Thursday 01 October and will be with us for the Fall period.
Yay!

Fall and Winter Flavors

After much deliberation, discussion and interaction  we have finally pinned down our Fall and Winter Flavors for this season.

Beginning October 

Mint Choc Chip

Banana Pumpkin Spice

Mid-October 

Maple Pecan

November 

Chocolate Hazelnut

Peppermint Mocha

December 

Eggnog

Snickerdoodle

We are super excited for all of these flavors, only two of these we have ever done before (Banana Pumpkin Spice and Eggnog).

Find Truckie this Week

Truckie will out this weekend Saturday and Sunday 12 noon to 6pm. Find Truckie outside Barnes and Noble (or close to there)on Ventura Blvd and Laurel Canyon. We will have chocolate peanut butter cup swirl on truckie on Sunday (not Saturday).

Don’t forget you can also order from Truckie via Postmates.

Saturday 26 September – 12 noon to 6pm

Sunday 27 September – 12 noon to 6pm

Friday 02 October – 12 noon to 6pm

The Santa Monica store will remain open for carry out and delivery from 1pm to 10pm and is available for online ordering on Postmates, Grubhub, Doordash and Ubereats.

Wow, you read this far…

Wow, you read this far. You must have been so excited for the return of Banana Pumpkin Spice that you scrolled all the way to the bottom of this email just for the riddle. As your reward here is your riddle:

I appear once in Summer and twice in Autumn, but never in winter. What am I?

Answer to last week’s riddle: You fall off of a ladder, but don’t get hurt. How? Answer: You fell off the first rung of the ladder.

Big Love, like lots and lots and lots of it.

Newsletter – Chocolate Peanut Butter Cup Swirl

This week at Frozen Fruit Co…

Hello lovely people and welcome to this week’s newsletter. This week at Frozen Fruit Co: (1) Bobby gets married; (2) Chocolate Peanut Butter Cup Swirl Returns; (3) Sunday is Grandparents day; (4) we tell you what our special days are this week; and (5) we are no longer hidden behind scaffolding (hooray).

Welcome to the Second week of September.

But, before all of that here is a fun fact: Snakes can sense a coming earthquake from 75 miles away (121 km), up to five days before it happens.

Chocolate Peanut Butter Cup Swirl Returns

Chocolate Peanut Butter Cup Swirl

 

Okay, so Chocolate Peanut Butter Cup Swirl flavor (we shortened the name – we thought “Vanilla Chocolate Peanut Butter Cup Swirl” was a bit too long, significant improvement don’t you think 😐), was an absolute hit. We couldn’t stop making the flavor over Labor Day Weekend.

Being so popular, how could we deny you and not turn this into a new SPECIAL Flavor for Saturdays. Yes, that is right say hello to “Chocolate Peanut Butter Cup Swirl Saturdays”. It is now officially a thing.

Made from our Vanilla flavor with chopped up chunks of our homemade chocolate peanut butter cups and a swirl of unsweetened peanut butter added in (just for good measure).

HOLD ON WILL IT BE ON THE TRUCK?

Yes, you will be able to get Chocolate Peanut Butter Cup Swirl on the truck this weekend and all day Saturday at the Santa Monica Store, while stocks last.

Special Flavor Days

“Can someone please tell me what exactly are the SPECIAL DAYS – I need to know”. 

Great question. For your ease of reference here are the special flavors days at the Santa Monica Store:

Tuesday – Chocolate Peanut Butter Tuesday

Wednesday – Cheesecake Wednesdays

Thursday – Sweet Laurel Cookies and Cream

Saturdays – Chocolate Peanut Butter Cup Swirl

September 13th is National Grandparents Day

Did you know that Sunday 13 September is National Grandparents day. Yep, that right – Grandparents have their own day. Grandparents day is always the first Sunday after Labor Day. Just like Father’s and Mother’s Day, Grandparents get a whole day to themselves (why it isn’t split up like Mother’s or Father’s day…we will never know).

Marian McQuade is officially recognized nationally by the U.S. Senate and by President Jimmy Carter as the founder of National Grandparents Day. McQuade wanted to educate the youth about the importance of seniors and the contributions they have made throughout history. She urged the youth to “adopt” a grandparent and learn more about their lives, challenges, and desires for the future.

Find Truckie this week

Rainbow Truckie

Truckie will out this weekend Saturday and Sunday 12 noon to 6pm. Find Truckie outside Barnes and Noble (or close to there)on Ventura Blvd and Laurel Canyon. 

Don’t forget you can also order from Truckie via Postmates.

Saturday 12 September – 12 noon to 6pm

Sunday 13 September – 12 noon to 6pm

Tuesday 15 September – 2pm to 7pm

Friday 18 September – 1pm to 7pm

The Santa Monica store will remain open for carry out and delivery from 1pm to 10pm and is available for online ordering on Postmates, Grubhub, Doordash and Ubereats.

 

Wow, you read this far…

Wow, you read this far. You are the type of person who looks at their email box and says “I want to read that”…that or you just want the riddle. As a reward, here is your riddle:

Every night I am told what to do, and each morning, I do what I am told. What am I?

Answer to last week’s riddle: You’ll find me in Mercury, Earth, Mars and Jupiter, but not in Venus or Neptune. What am I?”. Answer – the letter “r”

BIG LOVE

Scaffoling

Hey.

Hey.

Hello lovely people and welcome to this week’s newsletter. This week we: (1) hide the store behind scaffolding for 3 weeks 😐; (2) we give you the answer to the World’s hardest riddle; and (3) we share the latest in dating technology.

Welcome to the third week of August lovely people.

But, before all of that here is a fun fact: did you know that in Switzerland it is illegal to own one guinea pig. Yep, that’s right. Anyone who wants to own a guinea pig in Switzerland has to have at least two guinea pigs. The reason – guinea pigs are social animals.

Scaffolding, Scaffolding, Scaffolding

Scaffoling
We’ve been scaffold-ed! Yep, there is no other way to put it. Our little Santa Monica store will be hidden behind an array of scaffolding for the next three weeks due to construction at our building 😐😐😐.

BUT, fear not. The Santa Monica store on Montana Ave will remain open as normal (1 pm to 10 pm) daily for take out and online orders. And also fear not you don’t actually have to walk under the scaffolding to get into the store – phew!

Dating App for Dog Lovers

Dogs. We all love them, but wouldn’t it be great if there was dating app that connected dog lovers. Yep, you read that right. Searching the internet we came across Dig – the dog person’s dating aim.

Dig aims to match you with someone who will love your pet as much as you do or better yet allow you to find someone you can get a dog with in the future. Best of all you and your dog both get a profile!
Awww, we thought this was a nice feel good story for the newsletter. If you go on to use the app, let us know.

Answer to the World’s Hardest Riddle

World's hardest riddle

“Under pressure. Pressure”

Did you answer “pressure”? Well, if you did then you are an actual genius because that was the answer to the world’s hardest riddle.

Forgot what the riddle was. Well, here is a reminder below.

I turn polar bears white

And I will make you cry.

I make guys have to pee

And girls comb their hair.

I make celebrities look stupid

And normal people look like celebrities.

I turn pancakes brown

And make your champagne bubble.

If you squeeze me, I’ll pop.

If you look at me, you’ll pop.

Can you answer this riddle?

Weekend Hours

Want to visit our Santa Monica store this weekend? We are open for carry out and online orders via Postmates, Ubereats, Grubhub and Doordash. Here are our weekend hours.

Saturday 8 Aug 1pm to 10pm

Sunday 9 Aug 1pm to 10pm

 

Find Truckie this Week

Truckie in Studio City

This weekend is a HEAT WAVE. Due to the extreme heat Truckie will only be out this weekend on Sunday 16 August (generators don’t like extreme heat).

Find Truckie outside Barnes and Noble (or close to there)on Ventura Blvd and Laurel Canyon this Sunday from 12pm-6pm..  Truckie has a limited amounts of Cookies & Cream and Strawberry Cheesecake on it (in case you wanted to know).

You can now also find Truckie on the following days next week:

Saturday 15th – no service due to heat wave

Sunday 16th – 12 noon to 6pm

Tuesday 18th – 2pm to 7pm – Chocolate Peanut Butter Tuesday

Friday 21st – 1pm to 7pm

The Santa Monica store will remain open for carry out and delivery from 1pm to 10pm and is available for online ordering on Postmates, Grubhub, Doordash and Ubereats.

Wow, you read this far…

Wow, you read this far. You are amazing (unless you skipped to this bit – in which case you miss the world’s hardest riddle). As a reward, wait. Hold on. you want another riddle?! Okay, but only because we love them so much.

Who can shave 25 times a day but still have a beard?

Answer to last week’s riddle: “What’s black and white and red all over?”. Answer: A Newspaper. Did you get it?

Big Love, like lots and lots of it.

p.s. Peanut Butter Cups are now available on Postmates!

Salted Caramel

August Flavor of the Month – Salted Caramel

August Flavor of the Month – Salted Caramel

Hello lovely people and welcome to August. The last month of Summer and one of our personal favorites. The beginning of a new month also marks the arrival of a new flavor for the month. This month sees the return for the second-time ever of Salted Caramel. Our take on, what has become a modern classic. Our Salted Caramel flavor is made from Coconut Cream, Sea Salt and Date. That’s it.

The dates is what gives this flavor that caramel flavor and then a hint of sea salt gives it that perfect “salted edge”. If you love salted caramel this is the perfect flavor for you.

Did you know…

Did you know that Salted Caramel was invested in 1977 by a French pastry chef Henri Le Roux in the form of salted butter caramel with crushed nuts using a Breton demi-sel butter. By the 2000 high end chefs started adding bits of salt to caramel and chocolate dishes. By 2008 the flavor had hit the mass market and the rest, as they say is history.

What makes our Salted Caramel Unique

“What makes our Salted Caramel Unique” we hear you say. Well, believe it or not it actually doesn’t contain any caramel.

‘Wait, what, no Caramel?”

Yep, that’s right. Our Salted Caramel contains no caramel. Sticking to our philosophy and ice cream mantra of “plant -based, vegan, using minimal ingredients and using only natural fruit sugars”, this flavor actually originated from our Salted Date Flavor. We found that turning down the saltiness, using coconut cream instead of coconut milk, and added more dates turned this flavor into the perfect Salted Caramel flavor.

Color, texture and flavor profile 

Color – Champagne gold in color

Texture – Thick and creamy

Flavor – Medium with a salty edge

Recommended Toppings – peanut butter, carob chips, chocolate chips

Recommended Parings – Salted Caramel + Chocolate

Availability 

Salted Caramel will be available from our Santa Monica store for the month of August and online from Postmates, Grubhub, Doordash and Ubereats.

Big Big Love

August

Newsletter – Hello August!

This week at Frozen Fruit Co

01 August 2020

Hello lovely people.

This week at Frozen Fruit Co what does the first week of August, Salted Caramel and 15% off e-gift cards all have in common. Well, nothing much, aside from the fact that all are happening this week! Oh yeah! Welcome to August Lovely People.

But, before all of that here is a fun fact: Bananas glow blue under black lights. To the everyday eye under normal conditions, ripe bananas appear yellow due to organic pigments called carotenoids. When bananas ripen, chlorophyll begins to break down. This pigment is the element that makes bananas glow, or “fluoresce,” under UV lights and appear blue. Don’t believe us try it 😐.

Hello August and Salted Caramel

Hello August. The eighth month of the year. Named after the founder and the first emperor of the Roman Empire, Augustus Caesar. Did you know that in the early Roman calendar August was actually the sixth month of the year and contained only 30 days, however this was changed so that it would match the number of days in July (which was named after Julius Caesar).

August is also the month we celebrate National Watermelon Day (Aug 3 – yay) and National Smile Week (Aug 5-11 – we will be smiling under our masks this year – we promise).

Aside from all of the above and being the last full month of Summer – August also marks the return of Salted Caramel. One of our most popular special monthly flavors ever made. Made from Coconut Cream, Date and a dash of Sea Salt (that’s it) – this flavor is our take on the modern classic of Salted Caramel.

Salted Caramel will be available in our Santa Monica Store from Saturday 1 August until the end of the month. Catch it while you can.

15% off e-gift cards are back!

To celebrate the arrival of August we decided to bring back 15% off e-Gift cards for the first week of August. Use the button to get one while you can. Hurry, though, the 15% off will only be available from 1 August to 7 August.

Weekend Hours

Want to visit our Santa Monica store this weekend? We are open for carry out and online orders via Postmates, Ubereats, Grubhub and Doordash. Here are our weekend hours.

Saturday 1 Aug 1pm to 10pm

Sunday 2 Aug 1pm to 10pm

Find Truckie this Week

This weekend Truckie will be out today Saturday 1 and Sunday 2 Aug. Find Truckie outside Barnes and Noble (or close to there)on Ventura Blvd and Laurel Canyon this Saturday and Sunday from 12pm-7pm on Saturday and 12pm-6pm Sunday.  This weekend Truckie has a limited amounts of Cookies & Cream and Strawberry Cheesecake on it (in case you wanted to know).

We have also put in place a new weekly schedule for the truck. You can now find the truck weekly on the following days in Studio City:
Tuesdays – for Chocolate Peanut Butter Tuesday – 2pm to 7pm
Fridays – 1pm to 7pm
Saturdays – 12 noon to 6pm
Sundays – 12 noon to 6pm
 The Santa Monica store will remain open for carry out and delivery from 1pm to 10pm and is available for online ordering on Postmates, Grubhub, Doordash and Ubereats.

Wow, you read this far…

Wow, you read this far. You are amazing (unless you skipped to this bit – in which case you missed out on the fun fact of how Bananas glow under UV lights). As a reward here is your riddle. Can you solve it?

 

You enter a room that contains a match, a candle and a kerosene lamp. What do you light first?

 

Answer to last week’s riddle: “First, think of the color of the clouds. Next, think of the color of snow. Now, think of the color of a bright full moon. Now answer quickly what do cows drink?”. Did you say “Milk”? The right answer is “Water”. Cows don’t drink milk.

Big Love, like lots of it.

Newsletter – Last week for Coffee

This week at Frozen Fruit Co…

Hello lovely people. 

25 July 2020

This week at Frozen Fruit Co: (1) it’s the last week for coffee; (2) we make some almond butter cups; (3) we make lots of pints, pints, pints, (4) we get a GIANT new A sign (seriously, it is massive), and (5) Truckie gets a new schedule.

But, before all of that here is a fun fact: Did you know that “Second Street” is the most common street name in the U.S.; ‘First Street’ is the sixth. Next stop “Second Street”.

Last Week For Coffee

summer coffee

 

Java, Joe, Dirt, Mud, Brew or just plain ol’ Coffee. Whatever you like to call your “morning nectar”, we can all agree we love Coffee. On average, we drink 3.1 cups of coffee per day (if you don’t like coffee you may want to skip this bit).

Did you know there are over 38 different ways to drink you coffee, whether its a Lungo, Cafe Cubano, Ristretto, Espresso Romano (that’s with a slice of Lemon), Espressino or Cortado – we can all agree on one thing. The best way to have your coffee is as an ice cream (seriously, what were you expecting us to say).

July’s special flavor is coffee. Made from Coconut Cream, Coffee and Date (that’s it). This week will be the last week for Coffee before our new monthly special arrives on 01 August (Salted Caramel).

So, if you love coffee then be sure to get your scoop on this week. It’s your last chance before coffee disappears.

Weekend Hours

Want to visit our Santa Monica store this weekend? We are open for carry out and online orders via Postmates, Ubereats, Grubhub and Doordash. Here are our weekend hours.

Saturday 25 July 1pm to 10pm

Sunday 26 July 1pm to 10pm

Find Truckie This Weekend and New Schedule

Truckie at Studio City

 

This weekend Truckie will be out today Saturday 25 and Sunday 26 July. Find Truckie outside Barnes and Noble (or close to there)on Ventura Blvd and Laurel Canyon this Saturday and Sunday from 12pm-7pm on Saturday and 12pm-6pm Sunday.  This weekend Truckie has a limited amounts of Cookies & Cream and Strawberry Cheesecake on it (in case you wanted to know).We have also put in place a new weekly schedule for the truck.

You can now find the truck weekly on the following days in Studio City:

Tuesdays – for Chocolate Peanut Butter Tuesday – 2pm to 7pm

Fridays – 1pm to 7pm

Saturdays – 12 noon to 7pm

Sundays – 12 noon to 6pm

The Santa Monica store will remain open for carry out and delivery from 1pm to 10pm and is available for online ordering on Postmates, Grubhub, Doordash and Ubereats.

Wow, you read this far…

Wow, you read this far. You are just simply wonderful. As a reward here is your riddle. Can you solve it?

First, think of the color of the clouds. Next, think of the color of snow. Now, think of the color of a bright full moon. Now answer quickly what do cows drink?
Answer to last week’s riddle: “What has a neck but no head?”. It’s a SHIRT! Did you get it?
Big Love
Peanut Butter Cups

Newsletter – We Started Making Peanut Butter Cups

This week at Frozen Fruit Co…

Hello lovely people.

This week at Frozen Fruit Co we: (1) ordered a new pretty neon sign (it’s pink); (2) we ordered a new freezer (which was super exciting – it is when you run an ice cream business – we promise); (3) we worked out how to fix a tripped compressor on our ice cream machine (extremely handy information to know even if it did take 4 hours to do); and (4) oh, yeah how could we forget, we started making peanut butter cups for the store.

But, before all of that here is a fun fact: The first oranges weren’t orange. 

The original oranges from Southeast Asia were a tangerine-pomelo hybrid, and they were actually green. In fact, oranges in warmer regions like Vietnam and Thailand still stay green through maturity.

We Made Peanut Butter Cups

Peanut Butter Cup

Bobby – “Wouldn’t it be amazing if we could make peanut butter cups”

Michael – “Bobby, you got to be kidding. I don’t have the slightest clue how to make a peanut butter cup. Just thinking about it gives me a migraine.”

But, wait. Why couldn’t we make a peanut butter cup. A completely plant-based peanut butter cup that was only sweetened with fruit sugar. Well, one peanut butter mold, a migraine and some help from Billie and Tamara (our team members) and what do you know.

We created the world’s first (we are just going to take that title) completely plant-based peanut butter cup made from exactly 5 ingredients: Coconut Oil, Cocoa, Date, a touch of Sunflower Lecithin and Unsweetened Peanut Butter. That’s it. Rich, dark chocolate with creamy peanut butter in the middle. Our peanut butter cups are the perfect little treat to add to your scoop.

Say hello to our new peanut butter cups. Available as a topping from our store as a topping (while stocks) last.

Weekend Hours

Want to visit our Santa Monica store this weekend? We are open for carry-out and online orders via Postmates, Ubereats, Grubhub and Doordash. Here are our weekend hours.

Saturday 18 July 1pm to 10pm

Sunday 19 July 1pm to 10pm

Find Truckie this Weekend

This weekend Truckie will be out today Saturday 18th and Sunday 19th July. Find Truckie outside Barnes and Noble (or close to there) on Ventura Blvd and Laurel Canyon this Saturday and Sunday from 12pm-7pm on Saturday and 12pm-6pm Sunday.  This weekend Truckie has a limited amounts of Cookies & Cream and Strawberry Cheesecake on it (in case you wanted to know).

During the week find Truckie will also be out:

Tuesday 21st – for Chocolate Peanut Butter Tuesday and Friday 24th.

The Santa Monica store will remain open for carry out and delivery from 1pm to 10pm and is available for online ordering on Postmates, Grubhub, Doordash and Ubereats.

Wow, you read this far…

Wow, you read this far. You are just simply wonderful. As a reward here is your riddle. Can you solve it?

What has a neck but no head?
Answer to last week’s riddle: “What can’t be burned in a fire nor drowned in the water? Answer: Ice. Ice melts in a fire and floats on water. In fact did you know Ice is one of the only substances to float on its liquid from when solid.

Big Love

Newsletter Summer

Newsletter – 11th July 2020

This week at Frozen Fruit Co…

Hello lovely people.

This week: (1) it’s a Californian heatwave; (2) Coffee is back; and (3) find Truckie this weekend.

But, before all of that here is a fun fact: The longest place name in the word, at 85 letters, is “Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu,” New Zealand. Locals just call it Taumata Hill. If anyone can actually pronounce this let us know. 

How to Survive a Heatwave

This weekend it is going to be hot. Like super hot. Like 100 degrees F hot, which (even if it is not in Celsius) is HOT. Even for California. With the “mercury rising” we thought we would share a few tips on how to stay cool in the Summer heat.

1. How to stay cool without AC? – freeze a bottle of water and place it in front of a fan. The cold bottle will help blow cold air at you.

2. Eat more salad – yep, in Summer we tend to eat more salads mostly because these types of vegetables have more water content helping to keep us hydrated.

3. Drink more water – that is pretty self explanatory.

4. Cool your pulse points – the quickest way to cool yourself down is to cool yourself at your pulse points. Apply something cold, like a cold towel, to your pulse points to cool down quickly.

5. Eat more ice cream (what you think we weren’t going to include this in the list).

Coffee, Coffee, Coffee

summer coffee

Coffee is back! Our new special of the month our coffee flavor is made from coconut cream, coffee and date. Creamy with a wonderful hint of coffee.

This flavor has, literally, been one of the most requested to come back. So, we thought about it, listened and decided to bring it back.
Coffee will be in the store until the end of the month.

Weekend Hours

Want to visit our Santa Monica store this weekend? We are open for carry-out and online orders via Postmates, Ubereats, Grubhub and Doordash. Here are our weekend hours.

Saturday 11 July 1pm to 10pm

Sunday 12 July 1pm to 10pm

Find Truckie this weekend

This weekend Truckie will be out today Saturday 11th and Sunday 12th July. Find Truckie outside Barnes and Noble (or close to there) on Ventura Blvd and Laurel Canyon this Saturday and Sunday from 12pm-7pm on Saturday and 12pm-6pm Sunday.

The Santa Monica store will remain open for carry out and delivery from 1pm to 10pm and is available for online ordering on Postmates, Grubhub, Doordash and Ubereats.

Wow, you read this far…

Wow, you read this far. You are just simply wonderful. As a reward here is your riddle. Can you solve it?

What can’t be burned in a fire nor drowned in the water?

Answer to last week’s riddle: “How can you place 10 coins in 3 cups so that each cup contains an odd number of coins?” Answer: Put 3 coins in one cup, then put 2 coins in the second cup, place the second cup in the first cup. The two cups together have 5 coins. Put the remaining 5 coins in the last cup”

Vegan Vanilla Ice Cream

We Finally Made A Vanilla Flavor

“Life is too short to be Vanilla”

Vanilla. VAN-IL-LA. Three syllables which for three and a half years we could not utter. Harry Potter had “He-who-shall-not-be-named“, we had the “V-word“. For three and a half years we have been fighting and resisting making a vanilla. Yes, three and a half years we were an ice cream store with no Vanilla flavor. Can you imagine that, one of the world’s most popular flavors and we didn’t make it. Every time someone would come in and ask for Vanilla a little bit of us would die on the inside. SPOILER ALERT: we now have a Vanilla flavor.

Now you may be thinking why? Well, let us explain.

Why we never had a Vanilla flavor?

Now, don’t get us wrong. It is not that we have never tried to make a Vanilla flavor before. In fact, we have tried several times to make a Vanilla flavor with disastrous consequences. The first time we ever launched a Vanilla flavor it was Superbowl Sunday. Patriots vs Jaguars (we think). We were still soft serve at this point in time. We poured the mixture into the machine and for about 45 – 60 minutes the flavor worked. It was soft, people liked the flavor (albeit more coconut than vanilla in taste) and everything was right in the world. Then disaster struck. The mixture hard-froze, the soft-serve machine imploded and it sounded like an 18-wheeler had just decided to slam on the brakes to a dead stop from 60 mph to 0 mph. It was like a train crash had happening in the store. The sound was unbearable.

Vanilla had definitely not worked.

1.5 Years later – attempt no.2

Broken from our first attempt and the soft serve machine we decided to have another go. We got rid of the soft serve machines and we were now scooping. Life was good. Flavors and texture had improved from batch freezing rather than using a soft serve machine. We could also now do more flavors and more variety without having to worry about the soft serve machines. Enough time had passed and we had an ice cream truck (which meant even more questions – “why no vanilla?“). It was time to give Vanilla another go.

This time the recipe was a mixture of coconut milk, vanilla and maple syrup. The result was great flavor. It just didn’t taste of Vanilla. Maple syrup is a great natural sweetener, but its flavor is way too strong. It makes everything taste like Maple Syrup. Plus because maple syrup is naturally so sweet it meant that you only have to use a tiny amount. The result was a coconut maple tasting flavor that crumbled when it froze and was served. We tried it out for a few weeks, but the texture was just a no-go.

Defeated we hung up the towel on Vanilla once again.

Attempt no. 3

Fast forward another year and Vanilla starts entering into our minds again. Time heals and we did not want to get defeated by Vanilla. It was time to give it another go and this time we were determined to get it right. We spent 3 months researching and testing new sweeteners and combinations. Monk Fruit (…definitely no), coconut nectar, coconut sugar, maple syrup and finally back to date syrup. By a process of elimination, we knew date would work the best. We had also starting using Coconut Cream instead of Coconut Milk – the higher fat content would help with the freezing and setting process (something we had found with other flavors we launched like Matcha and Coffee).

The real issue was how to get rid or eliminate that “coconut flavor” as much as possible to get that smooth Vanilla taste. At the same time you had to balance getting just the right amount of dates before the taste became too “date-like”.

It took about 10 different recipes and a process of constant trial and error, but we finally had the taste down. The next part was hoping and praying that it would set okay and be something we could scoop and serve.

The morning the day after the night before

It was the morning the day after the night before we made our first batch. The bucket was sitting in the freezer overnight it was set and ready to be tested. We had been up all night thinking about Vanilla and hoping it would scoop. That morning we opened up the freezer as soon as we came in and lifted the lid. It looked too hard. On gosh, it wasn’t going to scoop. This was bad. Defeated we reached for a scoop and went in for what was going to be the inevitable failure.

Except something happened.

It scooped. It like really scooped.

In that one moment three and half years of V-words had been conquered. We literally jumped for joy and best of all the flavor tasted amazing.

Vanilla – Love it

Thomas Edison said that he didn’t fail 1000 times when he tried to make the light bulb, he just found 1000 ways not to make a light bulb. Life, like many things, is persistence. Fail, get up again and try again. Our Vanilla journey took three and half years. Yes, making a Vanilla flavor may not be the most important thing in the world (especially given at the time of writing there is a global pandemic), but there is a moral to all of this. Whatever you are doing, whatever you want to achieve – persist. There are always bumps in the road, there are always hurdles. Sometimes the biggest hurdle is yourself. Stay strong and persist and you will eventually reach your goal. You can’t get to your destination without taking the steps.

…and you know what? Vanilla is now one of our best selling and most popular flavors. It is even our go to scoop when we want one – we never in our life time thought we would write those words.

Next time you are in the store or ordering from the truck or online make sure to give the Vanilla a-go and let us know what you think.

Frozen Fruit Co’s Vanilla flavor is made from coconut, vanilla and date – that’s it!

Big Love