“The way we spend our time defines who we are.” Jonathan Estrin
It is the end of another year. Goodbye 2019 and hello 2020. That means only one thing. It’s time for the Frozen Fruit Co annual review. That time of year when we look back on what 2019 meant to us and we list and share some of our favorite things from the last year. Enjoy.
Our Year in 2019
2019 was the year of “grocery pints” for us (we know, super exciting buzzword). It was the year that we launched our range of wholesale grocery pints into stores across Los Angeles. Now you may be thinking : “that is not very interesting“, but for us it is super exciting. That’s because when we started Frozen Fruit Co we never thought it would be possible to make what we do in the store and then sell it in grocery stores. Why? Well, because when we started Frozen Fruit Co we were a soft serve concept. We had only four flavors and two soft serve machines. Soft Serve, if you don’t know, does not really lend itself very well to grocery pint production. That and we only had four flavors. Fast forward 2 and a half years and we completely changed our operating model. Gone were the soft serve machines and in its placed we changed to becoming a “vegan plant based ice cream maker”. The main difference being the type of machinery we used to make our “ice cream” (for those interested, ice cream making requires batch freezing; soft serve requires continuous freezing – the two processes led to very different outcomes).
This one change completely opened up our “cooking” process. We could now develop new flavors (like coffee, salted chocolate, lemon creme, banana bread, mango lassi, matcha, and so on) all because we were not limited by what soft serve machines could or could not handle. It also meant we could now start filling grocery pints. Yay.
In March 2018, we launched into Erewhon with three flavors – Chocolate, Chocolate Mint and Passion Fruit (in case you are wondering why we didn’t launch with Salted Chocolate it was because we came up with that flavor after we got over 1,000 chocolate labels printed – hand smack!). In March, we launched into Erewhon and we haven’t looked back since. The thing we are most proud of is the fact that we list all of the ingredients that go into our “ice cream” on the front of the packaging. Something no-one else in the freezer aisles does because they contain so many ingredients, or their first ingredient is water (water is free people – it is there to make the product cheaper and lower quality).
Our goal for 2020 is to launch with three new flavors – Salted Chocolate, Lemon Creme and Coffee (yes, Coffee!). If you have any recommendations then be sure to message us: firstname.lastname@example.org
Our Favorite Things in 2019
Aside from having a baby (obviously), finally, selling both of our Soft Serve Machines in March 2019 (those things were heavy and took up a lot of room). Selling these also kind of officially moved us to being an “ice cream” maker.
Rotini the Pig. Yep, you read that right: Rotini the Pig. This not-so-little pink fellow stole our hearts at the Animals Rights March in August 2019. Our ice cream truck (“Truckie”) attended the event and Rotini not only got his own ice cream, but stole and ate two other people’s as well. Rotini, we salute you. If you want you can follow Rotini on Instagram (yep, he has his own Instagram) – https://www.instagram.com/myveganpig/
This is so so hard, but if you have to pin us down we would say Lemon Creme, followed by Matcha and then Salted Chocolate.
Favorite Truck Event
The Guinea Pig Festival. All those little guys were just so cute.
Favorite Instagram Photo
Truckie and a Giant Dog
Least Favorite Truck Moment
Getting our Truck to pass SMOG. It took over a month to achieve and we had to replace many parts, but it now produces less emissions than a brand new gas car which is pretty amazing for a Truck made in 1991.
“If you have me you want to share me. If you share me, you haven’t got me” (can you guess the answer)
DJ Kalid – “Better”
Craziest Truck Event
Rufus Du Sol Concert, literally for the sheer number of people and how much the truck vibrated from the music (we didn’t know music went that loud).
The giant vegan marshmallows because: (1) we don’t have them very often; and (2) they are giant!
What were your favorite moments in 2019. We want to know. Share in the comments below.
Frozen Fruit Co
P.S. don’t forget to go and find some of our grocery pints at all Erewhon locations, Besties Vegan Paradise and Clark’s Nutrition.